Use content to
build your community.
Empower your user base, promote your content, and mobilize your community.
How do you build a content community?
|
|
Spark a DIY movementTinkerers and crafters want to engage with their things—modifying, repairing, and improving products. People are already forming ad-hoc online communities to share ideas and accomplishments. Companies that embrace this change will see consumers flock to websites that are open, flexible, and durable. |
Catalyze actionPeople want to do things! Following instructions to accomplish tasks connects individuals to publishers in a unique and intimate way. Information communities do not work unless they solve real needs. Solve their problems and your readers will be your best advocates. |
|
“ Guidebook has more than doubled my documentation team's productivity.
Miroslav Djuric, Director of Technical Communications, iFixit
“ Guidebook is great, clean and easy to navigate.
Serge, iFixit customer
Strategic documentation.
Give dormant documents new life by empowering a community.
Documentation is a strategic assetYou have warehouses full of content. What if you could repurpose that legacy data and use it as the foundation of a new community? Unlock the potential of your content database. Guidebook transforms existing procedures and support documents into a framework for social interaction with your customers. |
|
Vitalize your communityWriting user manuals is often an afterthought, a task relegated to the documentation team and neglected by engineering and marketing. Enabling community changes this forever. With Guidebook, content becomes a catalyst for action: users can ask questions, contribute their own wisdom, learn more about your product and be recognized for it. |
Lower support costsEmpowering customers to teach each other dramatically reduces document maintenance costs. Support documents age poorly and don't evolve to reflect real-world problems. Guidebook transforms disenfranchised end-users into strategic partners motivated to tell your story. |
|
|
Living documents become
|
A social framework that builds community.
Reward contributors with the one thing that really matters: Respect.
Build respect—and have fun doing itGuidebook's reputation system is an encouraging game. Members reward each other's positive contributions with trust—the same way relationships work in the real world. Points and badges make participating fun. Reputation is an indication of how much the community trusts you. It is earned by doing things that other people find useful. As your reputation increases, the system automatically grants you more privileges. |
|
BadgesBadges are like gold stars for grown ups. 'Nuff said. |
Encourage contributions while maintaining high qualityYou already have high-quality content, and preserving its quality is paramount. At the same time, it's important that it be super easy to contribute new guides and make modifications to them. That's why Wikipedia works so well—they accept all edits and then filter them after the fact. The challenge is to encourage these laissez-faire contributions while protecting high-quality existing content. Patrolling is the solution. Every document has a trust level, or reputation threshold. Users with low reputation can suggest edits, but they must be approved before going live. This works really well. New users are empowered to make modifications to high quality content, but people using the document don't see the changes until they have been reviewed by an expert. |
|
“ [Patrolling is] actually really nifty.
rab777hp, iFixit member
“ I've had nothing but good experiences.
Gregory, iFixit member
Every manual should
have an edit button.
As the world evolves, your documents should change shape along with it.
Let a thousand pages bloomWant the best how-to content on the net? Plant a seed and let your users take it from there. Empowering users to participate transforms passive customers into product champions. Great products have loyal followers that want to engage, but traditional broadcast media limits interaction they can have with your brand. It's a 1-way conversation with a catch-all mailbox. |
|
Lower costs and build loyaltyWhat if prosumers could team up with other superfans to help make your product better? Guidebook is empowering software that gives your followers a lightweight way to share tips, improvements, or projects around your products. |
Empower the real experts...
|
|
|
Ease of use is bone deepSimple is hard. We know that the complexity of traditional wikis can be overwhelming. Guidebook minimizes complexity, freeing you to focus on what you do best. Guidebook's usability doesn't stop at the elegant user interface—it runs through the foundation of the software. Guidebook focuses on presenting information in a compelling, user-friendly format. |
“ I am new to your website—less than an hour—but am totally in love with it.
Otto, Make: Projects member
“ Quick and straightforward.
Owen, iFixit member
Actionable metrics.
Make informed decisions with clear insights.
Communities that create valueGo beyond hoping—prove that your community engagement is driving the bottom line. Here's a story you can sell management on: Guidebook content is directly responsible for one-third of iFixit's total sales, a result of 800% higher click through rates and 700% higher per visit value than their traditional content. Empowered customers create value and power sales—Guidebook can prove it. |
|
Know your reachGuidebook has rich integrated analytics tools. Meaningfully track your viral content and justify continued investment in your community. Guidebook presents clear insight into trending topics, how users interact with the content, and where your embedded content is being distributed across the internet. With Guidebook, measuring your impact is a snap. |
Build what people wantAccurate search results are critical—people are turned off when they can't find the information they need. Every site search is a request from a real customer. Index these searches as valuable insight and use the knowledge to build strategic, responsive content. |
|
We'd love to design a solution for you.
We want to get to know you. Let us show you around.
Too often, the conversation stops here. Clients make ill-founded assumptions on pricing or integration capabilities and move on. That's not how it should be. This isn't a poker game—it's a relationship.
Let's talk about how we can drive your brand to a completely new level—together.
Great! We'll be in touch soon.
Want to learn something while you wait?
- Import files from ZEAL Optics goggles
Videos and pictures don't do much good sitting in your goggles! - How to calibrate Hass WIPS
Here is how to quickly get this done in just a few steps. - How to change HP seals on Flow Style Intensifier
This guide will walk you through performing a standard HP seal change on a Flow Style Intensifier. - How to Kit a Pro Tech Base Toolkit
This guide demonstrates how to prepare the kitting process for the Pro Tech Base Toolkit, as well as the steps to create 1 kit.