3 min read

The Missing Piece of Your Digital Transformation Strategy

Unprecedented. There probably isn’t a better word to describe 2020 as a whole.

2020 saw accelerated change across almost all industries and aspects of our lives. In manufacturing, this meant a major shift in how digital tools and frontline workers are connected (or disconnected in many cases). With 97% of manufacturers saying they are worried about brain drain, a big question remains: what are we doing about it?

When we launched Dozuki, we knew there was a need for capturing expert knowledge. This is essential to provide frontline workers with the information they need to do their jobs well and with confidence. Since then, we’ve helped hundreds of global customers pioneer these projects and achieve incredible results.

As the manufacturing industry evolved, so has the concept of ‘digital transformation’ often used to describe a distant future state. But this phrase has led to massive confusion and not provided a clear path to success.

That’s because ‘digital transformation’ is only half the equation.

Digital transformation describes a focus on advanced technology adoption. But by placing technology front and center, it ignores a major part of any industrial company’s strategy — the people. Without buy-in from a well supported workforce, most industrial firms will fail to achieve transformation goals. At Dozuki, we believe it’s time to connect the two.

“Manufacturers that are using digital to drive better business performance recognize that the digital journey is a people-centric business transformation.”

Digital Factory: Cracking the Code to Success, Accenture

Each stage of a digital transformation journey impacts the people using it. If you ignore their experiences and adoption, then the workforce can’t adapt properly to leverage the benefits of the new (and often expensive) tools.

As manufacturing looks beyond the disruptions of 2020 and towards the future, it’s more important than ever to connect frontline workers and digital transformation strategies for long-term, sustainable success.

How is your company aligning frontline workers and digital transformation goals?

Take our evaluation to find out.


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Written by Leslie Bloom

With a background in design and communications, Leslie is passionate about giving manufacturers the tools they need to boost the productivity and confidence of their frontline workforce.

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