On-Demand Webinar

Lean Product Development with Goodyear

When it comes to product development, applying lean fundamentals can often fall short.

Join Norbert Majerus, Shingo Prize Winner, and Senior Master Black Belt at Goodyear, for an in-depth look at how Goodyear successfully implemented lean principles, overcame obstacles, and transitioned to lean development cycles.

  • How to organize your documentation
  • Quick tips for becoming a better technical writer
  • How to improve your work instructions
  • The importance of visuals (photos and videos)
  • ...and more

View the Webinar


Featured Speakers


Norbert Majerus

Senior Master Black Belt, Goodyear

Beginning in 2005, Norbert implemented a principles-based lean product development process at the three global innovation centers of The Goodyear Tire & Rubber Company. For more than a decade he was Goodyear’s lean champion in research and development. In 2016, Norbert published his first book, Lean-Driven Innovation, which received the Shingo Research Award. Also in 2016, with Norbert’s guidance, the Goodyear R&D organization applied for and received the AME Excellence Award.