When it comes to product development, applying lean fundamentals can often fall short.
Join Norbert Majerus, Shingo Prize Winner, and Senior Master Black Belt at Goodyear, for an in-depth look at how Goodyear successfully implemented lean principles, overcame obstacles, and transitioned to lean development cycles.
Beginning in 2005, Norbert implemented a principles-based lean product development process at the three global innovation centers of The Goodyear Tire & Rubber Company. For more than a decade he was Goodyear’s lean champion in research and development. In 2016, Norbert published his first book, Lean-Driven Innovation, which received the Shingo Research Award. Also in 2016, with Norbert’s guidance, the Goodyear R&D organization applied for and received the AME Excellence Award.
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