On-Demand Webinar

Lean Product Development with Goodyear

When it comes to product development, applying lean fundamentals can often fall short.


Join Norbert Majerus, Shingo Prize Winner, and Senior Master Black Belt at Goodyear, for an in-depth look at how Goodyear successfully implemented lean principles, overcame obstacles, and transitioned to lean development cycles.



View this on-demand webinar to learn:

How-to navigate the cost of applying lean initiatives

Ways to maximize revenue

How-to create flow and stability

The importance of eliminating waste in R&D

Ways to collaborate with stakeholders for value stream profitability

...and more

Your registration includes the full webinar recording and a PDF copy of the slide deck for your reference.

View the Presentation


Norbert Majerus

Senior Master Black Belt, Goodyear


Beginning in 2005, Norbert implemented a principles-based lean product development process at the three global innovation centers of The Goodyear Tire & Rubber Company. For more than a decade he was Goodyear’s lean champion in research and development.


In 2016, Norbert published his first book, Lean-Driven Innovation, which received the Shingo Research Award. Also in 2016, with Norbert’s guidance, the Goodyear R&D organization applied for and received the AME Excellence Award.